The Journal

Not Ok.
We are all a little bit “not ok”. And that’s ok. Even the strongest among us are cracking. It’s to be expected really. When this first started in March we conditioned ourselves...
On-Shoring Production and Sustainability
We have always had a goal of continuous improvement here at SophieGrace. And that includes working towards being a sustainable fashion brand. Are we there yet? Not yet.  But let me tell...
RBG
As a female lawyer - I naturally followed the career and accomplishments of Ruth Bader Ginsburg with reverence and awe. And today I honour her life.  She was one of our original icons...
Emotional Labour In The Time of Covid
I am a mom as well as a business owner. It often falls uniquely on me to maintain and support the emotional well being of my family. It’s not that my husband doesn’t...
Senator Kamala Harris
I wasn’t expecting to have as emotional reaction as I had to Joe Biden naming Kamala Harris as his running mate. But oh boy - did I ever FEEL this one. And...
Has Covid-19 Presented Us With an Opportunity to Discuss Childcare As An Economic Win For Everyone?
Perhaps now is the time to push for free or heavily subsidized early childhood education. Perhaps now is the time that we tell the story that this is actually about the economy, unleashing the power of 50% of the workforce and creating an even stronger tax base.
Love in the time of COVID19
We certainly do live in interesting times.  I want to send a note out to everyone to firstly say STAY HEALTHY! and practice excellent social distancing.  Over centuries humanity has dealt with...
Let's Talk about Transparency, Manufacturing and Getting from Idea to Product
Building a brand from scratch involves making a large number of decisions in support of bringing together a cohesive expression of the underlying vision.  I want to share with my customers a...
Stories We Are Following And Future Pop Ups
  POP UPS Thanks to everyone who made it to our pop ups this past week. It was amazing to see our clothes on real life working women of all shapes and...
Pop Ups Are Here!
We have got our full size range in and are now going to be hosting popups as often as we can. Our first one is this weekend (Jan 19 2020) - details...
VOGUE Knows What's Up
We 100% agree Vogue Magazine! 2020 is the year to do more with less. And the capsule collection from SophieGrace was designed with EXACTLY this in mind. Our pieces are stylish and...
We Did the Math....Our Collection Gives You Over 73 Different Outfit Choices!
Well our founder didn't do the math, but our CFO did - and we trust her completely. With 12 pieces from our collection you can create 73 different outfits. 233 if you...
Panel Perfect
Have you ever sat in the audience of a panel or presentation and realized that you are looking right up the skirt of the woman presenting? (We are making the assumption here that this...
How We Came About? By Our Founder, Emma May
Like a lot of working moms, I was used to getting dressed for work in the dark, while making breakfast for my kids, packing lunches and fielding 7am conference calls. (Ok, my...