We had an amazing weekend at SophieGrace shooting our product on more models and real women we know in our community. Our goal is to ensure that you can see yourself in our product and to show you how it works not just in a studio but in your office. So we took over a local law firm for a day and highlighted our clothes on some incredible ladies who are slaying their days.
We have also spent some time digging into new style development this week. To be honest there are so many styles on the horizon for us but we need to prioritize them. We are working on new blazers, new jackets, more dresses, different pant styles, a long cardigan and a few new shirts. Today we reviewed a new Ponte Moto jacket that has been crafted for us by a new factory in Vancouver and we were thrilled with the result. We have been looking to onshore some of our production and the sample we received was beautifully made. Over the coming months we will launch tests of some new product so stay tuned for those new flashes! Is there a particular style you would love to see us add to your work wardrobe? Shoot us a note and let us know. We love to hear from you.
We will be hosting our final public Calgary pop up for this season this week - Wed-Friday at Mobsquad Cafe in downtown Calgary. Come and have a coffee on us. We will be showcasing the collection 11-3pm Feb 5, 6, 7 at 2100, 150 9th Ave SW.